Sunday, January 18, 2009

Writing Your Proposal

The following document outlines the essential components necessary to write a good proposal. Once completed, your proposal will provide a solid narrative for the rest of the term.

A thesis proposal consists of three main components - OBSERVATION, PROPOSITION and ANTICIPATED INVESTIGATION.

Deadlines:
V1 Proposals are DUE at the beginning of Class 2 - Jan 26
V2 Proposals are DUE at the beginning of Class 3 - Feb 2
Final proposals are DUE at the end of Class 4 - Feb 9

1.0 Introduction or Main Topic Description or Executive Summary
Begin by introducing the chosen topic or theme you plan to investigate. Topics or themes can be broad, therefore, it;s important that you define the specific area of focus within that topic. Craft a statement that demands you to justify or explain how you plan to execute your idea, why it's such an important project and what considerations will need to be made.

Students are encouraged to begin their pursuits through the following topics/themes.
- for culture
- for education
- for health/well being
- for regional entrepreneurship
- for social/political concerns
- for new media/interactivity

2.0 Design Problem or Opportunity
A good thesis is born out of an existing problem or opportunity. Problems and opportunities are discovered through observations and research. Explain what you have discovered through observation or research that leads you to answer the question; "Why is there a need for this product or service?". Once this is done, your thesis statement should articulate how you intend to fill this void.

3.0 Audience
Your role as a designer is to create relevant connections to your audience. In this section you need to clearly define who your audience is. The more granular you are, the easier it will be throughout the entire duration of your project. What are key characteristics of your target audience? Please be thorough.

4.0 Objectives and Criteria
Projects are deemed successful by measuring them against objectives and criteria. Therefore you must define clear, measurable objectives that can be monitored and checked throughout the lifespan of your project. At this point, you need to get specific on how do you intend to resolve your problem, or capitalize on your stated opportunity.

Criteria answer the question "how?" but in more tangible terms. What will you end up with if your project is successful? A CD-ROM, a book, a website, a branding campaign? What types of media will you be using to create your project?

When starting out, be ambitious and thorough with your criteria - this area can always be edited.

This section can also include references to a timeline or workback schedule

5.0 Research Summary
The first section should summarize and document all your research leading up to the creation of your final Statement. This section may consist of personal observation, interviews, books, magazines, the web, etc. (You will be marked on the diversity, imaginativeness and documentation of your explorations). The second section should layout future research initiatives.

6.0 Personal Objectives and Educational Goals
List your personal and educational objectives for the next 12 weeks. How will this project benefit your overall career goals? Be as specific as possible.

7.0 Mentorship
List your 2 mentors - an external mentor and a faculty mentor. Remember to be respectful and organized when approaching and communicating with your mentors.

External Mentor:
Establish a relationship with an individual with specific knowledge pertaining to their respective project. A mentor could be a client, an individual with expertise in a specific technology or production method associated with the project, or a designer with at least 5 years of professional experience. External mentors cannot be affiliated with Langara College in any way.

Faculty Mentor:
Establish a relationship with Langara CS faculty members with the skills and experience best suited for your project.

Mentors must be approved by the instructor and college administration.

Course Outline

Instructor: Tak Yukawa
Contact: tyukawa@langara.bc.ca
Duration: 12 Weeks
Start Date: Monday, January 19th, 2009
Break: Monday, March 2nd, 2009
End Date: Monday, April 13th, 2009
Prerequisites: All term 1 & 2 classes

Description:
Over the course of a 12 week term, students will create a self-directed project from start to finish in consultation with an experienced instructor. This class will provide senior level students the opportunity to propose and realize an INDEPENDENT project of substantial DEPTH and SCOPE. The final deliverable will represent the culmination of all the creative/technical skills and experience gained in previous terms. Emphasis will be placed on CONCEPTUAL development. Students will have the flexibility to focus on a brand new topic or expand upon a topic/theme they've already pursued during school.

Throughout the term, students will be required to interact and dialog with the faculty and student body of the Langara Communication and Ideation Design Program for feedback and stimulation.

After completing this course, students will be able to:
- Confidently and effectively PROJECT MANAGE aggressive timelines and substantial tasks
- Conduct effective, robust RESEARCH to satisfy particular project goals
- Effectively ANALYZE and PROCESS collected data into useful creative tangents
- Develop and implement effective CONCEPTS to satisfy project goals
- Make educated, rational decisions pertaining to VISUAL development and implementation
- PREPARE and PRESENT their designs with confidence and professionalism

Topics/Themes:
Students are encouraged to begin their pursuits through these possible topics/themes. The list below does not represent all possible options.
- for culture
- for education
- for health/well being
- for regional entrepreneurship
- for social/political concerns
- for new media/interactivity

Students can choose to employ one or more of the following application categories to execute their project:
1. Identity Design:
2. Information Design:
3. Publication Design:
4. Promotional Design:
5. 2D/3D Design: including exhibitions, displays

Warning:
Students are strongly encouraged to choose project paths that are not based on technical resources/skills with which they have no prior experience. Students are also responsible for any additional financial costs associated with the production/creation of final project deliverables or presentations.

Mentorship:
Students are required to establish 2 different mentors - an external mentor and a faculty mentor.

External Mentor:
Students are required to establish a relationship with an individual with specific knowledge pertaining to their respective project. A mentor could be a client, an individual with expertise in a specific technology or production method associated with the project, or a designer with at least 5 years of professional experience. External mentors cannot be affiliated with Langara College in any way.

Faculty Mentor:
Students are required to establish a relationship with Langara CS faculty members with the skills and experience best suited for your project.

DEADLINE: Students must find and announce their chosen mentors by Class 4 (Feb 9). Mentors must be approved by the instructor and college administration.

Teaching Methods:
This course will be delivered through a variety of lectures, in-class discussions, lab time and reviews with the instructor. Students are required to remain in class for the entire duration of the class with their work ready for review.

Workload:
This course concentrates heavily on student-instructor interaction. It is imperative that students are present and prepared to work the entire 4 hours, as well as a substantial amount of time each week outside of class to complete horizons and research assignments.

Required Supplies:
- A computer and Adobe Creative Suite Programs (Primarily Illustrator, Photoshop and Acrobat Pro)
- High-speed Internet access
- Google DOCS account
- Blogger account (Google)

Students are required to bring the following items to class each week:
- Sketch Paper for ideation and sketching
- Paper clips (large and small)
- Drawing pencils
- Fine line ballpoint pens and different sized multi-tip black markers (Sharpie)
- A minimum of 3 different color Highlighters
- Other sketching tools may be required during the course (ie: Pencil, Markers and Papers), and will be determined by the student’s comfort level, preference or by instructor request.
- Memory Card/Key for digital files (ideally 1 gig)

Grading Criteria

A student will receive a grade for each term based on the following criteria. NOTE: The weight of each criteria will change from phase to phase.
RESEARCH
- Quality and depth
- Scope
- Exploration

CONCEPTUAL DEVELOPMENT
- Appropriateness, clarity
- Overall quality
- Risk-taking

VISUALIZATION
- Communication of intentions
- Originality
- Creativity
- Technical and visual quality

PROJECT MANAGEMENT
- Attendance, punctuality, participation
- Professionalism
- Resourcefulness, time management

PRESENTATION
- Structure, organization, documentation
- Clarity of written and oral presentation
- Effectiveness

Course Schedule, Deadlines & Deliverables

Phase 1: Design Proposal and Research (20%)
Class 1 (Jan 19) - Course Introduction
- Lecture: How to write a Proposal

Class 2 (Jan 26) - Design Proposals Reviewed
- Timelines/Workback schedules
- Talk about Lateral/Vertical thinking
- Students are to work on their Proposals during class time
- Extend invitations for Class 4 presentations

Class 3 (Feb 2) - Design Proposals and Presentation Prep
- Lecture: Presentation Tips

Class 4 (Feb 9) - Present your Proposal
- Formal class presentation of their Proposal
- Students will present their chosen topic/theme and proper justification/rationale
- Students are to hand in a digital file of their respective presentation.
- Students are required to submit documentation of their process for grading (Process book+Blog)
- Students are required to hand in their final Proposal (printed and bound)


Phase 2: Concept Development/Visual Exploration (30%)
~ Research and explored a wide variety of ideas related to their project to determine an appropriate design direction for the next phase

Class 5 (Feb 16)

Class 6 (Feb 23)

March 2 - BREAK

Class 7 (Mar 9) - Phase 2 Final Presentation
- Students are to present three distinctly difference conceptual/visual directions
- Students must present adequate rationale/justification that a proper pathway/direction has been found
- Students are to hand in a digital file of their respective presentation.
- Students are required to submit documentation of their process for grading (Process book+Blog)


Phase 3: Project Development (25%)
~ Students are required to develop a visual, tangible prototype of their chosen direction/concept. Things to take into consideration: function and aesthetic
Class 8 (Mar 16)

Class 9 (Mar 23)

Class 10 (Mar 30) - Phase 3 Final Presentation
- Students are to present their visual prototypes. It is strongly recommended that 85-90% of the project is complete.
- Students must present adequate rationale/justification that a proper pathway/direction has been found
- Students are to hand in a digital file of their respective presentation.
- Students are required to submit documentation of their process for grading (Process book+Blog)


Phase 4: Project Refinement & Completion (25%)
~ Students are expected to refine and complete their projects
Class 11 (Apr 6)

Class 12 (Apr 13) - Phase 4 Final presentation
- Students are required to submit documentation of their process for grading (Process book+Blog)
- Students are to hand in a digital file of their respective presentation.

Class 13 (Apr 20) - OPTIONAL/TBA


PROCESS DOCUMENTATION:
Students are expected to hand in a bound process book at the end of each phase as well as an up-to-date process blog. Process books must be constructed according to class standards.

Get Ready For FUN!!!!

Ready, set, go.